阿德里安娜·E.
TITLES/RESPONSIBILITIES
Assistant Professor, 市场营销
系主任
联系
Office phone: (716) 375-2097
发送电子邮件
办公室
Swan Business Center 104C
课程
本科
- MKT 302. 消费者的行为
- MKT 410. Contemporary Issues and Topics in 市场营销
研究生
- 620年工商管理硕士. 市场营销 Analytics for Data Driven Decision Making
- 638年工商管理硕士. 消费者的行为
学位
- Ph.D. in 市场营销, University of Manchester (United Kingdom), 2015
- MBA in Management and Leadership, Rochester Institute of Technology, 2010
- B.A. in Philosophy, State University of New York at Geneseo, 2006
其他教育
PROFESSIONAL BACKGROUND
- Assistant Professor of 市场营销 and 市场营销 Program Director, Mercyhurst University 2016-2019
- Assistant Professor of 市场营销, Alfred State College, 2015-2016
- Guest Lecturer and 研究生 Teaching Assistant, University of Manchester, 2011-2015
- Ad Hoc Consultant, Motivforce 市场营销 & Incentives, 2015-Present
- Editorial Review Board Member, European Journal of 市场营销, 2019-Present
- Ad Hoc Reviewer for the Journal of Consumer Psychology, European Journal of 市场营销, and the Journal of 市场营销 Theory and Practice
- External Supervisor for Consumer Psychology Master’s Dissertations, 苏塞克斯大学, 2018年至今
成就
- Mercyhurst University Walker College of Business 教师 Scholarship Award 2019
- Doctoral Consortium Fellow. Society for 市场营销 Advances Annual Conference. Memphis, TN, November 2-5, 2011.
Peer-reviewed publications:
Refereed Journal Articles
- Foos, Adrienne, 凯瑟琳·基林, and 黛比·基林, (2015). “Redressing the Sleeper Effect: Evidence for the Favorable Persuasive Impact of Discounting Information over Time in a Contemporary Consumer Context,” Journal of Advertising, 45 (1), 19-25.
- Grimes, Anthony, Dominic Medway, Adrienne Foos, and Anna Goatman (2015). “Impact Bias in Student Evaluations of Higher Education,” Studies in Higher Education, 42 (6), 945-962.
Conference Presentations
- “I, Me, Mine: The Effect of the Explicitness of Self-Anchoring on Consumer Evaluations”. (Competitive Extended Abstract and Proceedings). Association for Consumer Research North American Conference, Dallas, TX, October 11-14, 2018. Co-authored with 凯瑟琳·基林 and 黛比·基林. *会议椅.
- “Re-Examining Value Co-Creation in the Age of Interactive Service Robots”. (Presentation and Proceedings). Academy of 市场营销 Science World 市场营销 Congress, Bari, Italy, July 14-18, 2015. Co-authored with Willy Barnett*, 托尔斯滕格鲁伯, 凯瑟琳·基林, 黛比·基林, and Linda Nasr (Equal Authors). *主持人.
- “Negative Information and Self-Referencing: Reviving the Sleeper Effect”. (Poster and Proceedings). Association for Consumer Research North American Conference, Baltimore, MD, October 23-26,2014. Co-authored with 凯瑟琳·基林 and 黛比·基林.
- “Consumer Perceptions of Interactive Service Robots: A Value-Dominant Logic Perspective”. (Presentation and Proceedings). 23rd IEEE RO-MAN International Symposium on Robot and Human Interactive Communication, Edinburgh, UK, August 25-29, 2014. Co-authored with Willy Barnett *, 托尔斯滕格鲁伯, 黛比·基林, 凯瑟琳·基林, and Linda Nasr (Equal Authors). *主持人
- “The Positive Effect of Negative Information: A Sleeper Effect Perspective”. (Presentation and Proceedings). 2014 Society for Consumer Psychology Winter Conference, Miami, FL, March 6-8, 2014. Co-authored with 凯瑟琳·基林 and 黛比·基林.
- “Exploring User Perceptions of Interactive Service Robots: A Combined Method Approach”. (海报). methods@manchester Methods Fair 2013, Manchester, UK, October 9, 2013. Co-authored with Willy Barnett and Linda Nasr. *最佳海报奖
- “A Re-Examination of Value Co-Creation in the Age of Interactive Service Robots: A Service Dominant Logic Perspective”. (Presentation and Proceedings). 38th Annual Macromarketing Conference, Toronto, CAN, June 5-7, 2013. Co-authored with Willy Barnett, 托尔斯滕格鲁伯, 黛比·基林, 凯瑟琳·基林, and Linda Nasr (Equal Authors).
- “Fashionable Food: When the Sleeper Effect Turns Negative Information into Positive Attitudes”. (Presentation and Proceedings). 2013 AMS Annual Conference, Monterey, CA, May 14-18, 2013. Co-authored with 凯瑟琳·基林 and 黛比·基林.
- “Source Misattribution for the Sake of Attitude Change: A Conceptualization of the Role of Social Identity in Inducing Dissociative Processing”. (Presentation and Proceedings) 2012 AMS Annual Conference, New Orleans, LA, May 15-20, 2012. Co-authored with 凯瑟琳·基林 and 黛比·基林.
- “Minority Influence in Online Communities”. (演示) Manchester Business School Annual Doctoral Conference, Manchester, UK, May 15-16, 2011.
- “From Rejection to Conversion: Stages of Minority Influence on the Path to Changing People’s Minds”. (演示) 7th Consumer Research Academy Workshop Series Conference, Manchester, UK, April 14-15, 2011. Co-authored with 凯瑟琳·基林.
教学理念
CURRENT RESEARCH INTERESTS/PROJECTS
- 后设认知
- Self-anchoring and self-referencing
- Social media influence
- Countervailing information processing
PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
-
American 市场营销 Association Collegiate Chapter Adviser
- U.S. Pony Club and Dressage 4 Kids Sponsor
Additional Biographical Information
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